Tesla Spec Ad

When you visit Iceland, it stays with you, the landscape is other-worldly, the beauty of the people, the language and the environment. There’s a socially progressive intellect, a very unique place indeed. I have been experimenting with AI tools for about 3 years and the idea of combining Tesla, Iceland and the music of Jon Hopkins made sense for a concept ad for Tesla, a progressive AI company that sells robots powered by AI in the shape of cars, an other-worldly concept that feels so future. Most of the shots were generated in RunwayML, some shots were generated in Midjourney and then animated in Luma Dream Machine. A little Photoshop retouching was required for example extending lava scenes before animating them as well as some colour correction on a few of the car outputs before animating. The final edit is put together in After Effects with some sound design. The video took about 16 hours in total to create with full creative control. There are 20 shots that make up the Final composition. About 100 videos were rendered plus about 130 images. Where will all of this lead to? No cars required No cameras or fancy drones No flights to Iceland No catering or accomodation As AI is in its infancy, there are differences between the car models in the outputs, the quality of the outputs are amazing for concepts but not for broadcast just yet. As AI technology advances, distinguishing between real and artificial content will become increasingly difficult. AI has the power to revolutionise industries and reshape economies. It's crucial to implement safeguards to protect the creative industry and the talented individuals who drive it. With AI progressing rapidly, it will empower storytellers to share narratives previously untold and amplify voices that have long been unheard. Let's hope this new frontier will ultimately benefit humanity and not destroy it. Brands that measure positive impact over profit may well be the winners. Stay curious. Play and Play more. The typical car commercial takes 13 to 14 hours to shoot over one or two days. Demands for special natural lighting can increase shooting time. Costs can be between US$400,000 and US$800,000 + Here’s what is traditionally and roughly involved in making a typical car ad courtesy of ChatGPT: Pre-Production Costs • Creative Direction and design • Scriptwriting and Storyboarding • Location Scouting • Permits and Licenses • Insurance: Coverage for equipment, crew, and liability. Production Costs • Flights and Accommodation • Transportation: Car rentals, fuel, and possibly helicopters or drones for aerial shots. • Catering and Meals: Food and drinks for the cast and crew on set. • Cast and Crew Salaries: Including actors, directors, camera operators, sound technicians, lighting technicians, production assistants, etc. • Equipment Rental: Cameras, lights, sound equipment, drones, etc. • Set Design and Props: Including the car(s) featured in the ad. • Wardrobe and Makeup: Costumes, makeup artists, and stylists. • Special Effects: Practical effects needed during shooting. • Contingency Fund: Extra funds for unforeseen expenses. Post-Production Costs • Editing: Video editing, color grading, and sound mixing. • Special Effects (Post): CGI, compositing, and other digital effects. • Music and Sound Design: Composing or licensing music, sound effects, and voiceovers. • Quality Control: Final reviews and corrections. Miscellaneous Costs • Legal Fees: Contracts, rights clearances, and other legalities. • Travel Insurance: Coverage for the crew and equipment during travel. • Miscellaneous Supplies: Any additional supplies needed on set, such as safety gear or additional equipment. ‪@RunwayML‬ #ai #AIvideo #runwaygen3 #runwayml #midjourney #ai @TheAIAndy ‪@Luma‬ #runwaygen3alpha #aifilm #aifilmmaking #tesla