Could GTA Raise Prices Again?

Matthew Ball of Epyllion has released his state of video gaming in 2025, and in the report Ball says there is "hope" within the gaming industry GTA might raise standard prices again. GTA 5 was one of the first games to raise the price to the current standard of $70 in 2020. Some in the industry are hoping Take-Two can do it again and set the new standard of $100 starting with GTA 6. Can the game market support a $100 standard price?

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