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VIDAAUSTERA

Rachel Sennott for Balenciaga, originally photographed by Nadia Lee Cohen in a campaign inspired by Hollywood’s golden age casting calls and screen tests, now reinterpreted as mintable video art. Rebranded under the web3 TLD .🦄ARTIST and transformed with surreal Hello Kitty makeup by VIDAAUSTERA.X, this piece transcends its commercial roots to explore new artistic ground. Through this reimagination, VIDAAUSTERA.X turns luxury into a surreal canvas, challenging notions of identity and consumption in the digital age.

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